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Embarking on a fresh professional challenge, the 34-year-old coach has left her position leading the England Women’s Under-23 national team to be appointed head coach for National Women’s Soccer League franchise Bay FC.

A New Chapter

She takes over from Albertin Montoya, who was at the helm of the California club during its debut two seasons in the premier American league. Montoya had revealed in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.

“My time with the FA has been incredible my time with the FA,” stated Coates. “It has helped shape me both professionally and personally. I am now prepared and eager to challenge myself in a fresh challenge.”

Proven Developer

During her tenure in 2023, Coates guided the England U23s through matches including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Making the move alongside her to the NWSL is her right-hand woman, Gemma Davies, a former Aston Villa manager in the Women’s Super League.

Bay FC's CEO, a one-time Football Association technical lead, praised Coates's credentials: “Coates is an superb manager, but she also has a demonstrated history of nurturing talent to compete at the highest levels.”

“Her leadership qualities are exceptional of people and culture and has the tactical philosophy we were searching for,” added Cossington.

The Task Ahead

The club had a rollercoaster start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its debut season before struggling to a near-bottom placement in 2025.

The Football Association's new technical lead, Gavin Step, bid farewell to the departing duo: “We thank Emma and Gemma for their service and wish them all the best with their new challenge. Emma, with Gemma, has played a crucial part in bolstering the progression route between the young Lionesses and the first team.”

“Their work has directly shaped the development of many young players who have earned call-ups to senior Lionesses,” Step concluded.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates has been integral to the advancement of a number of players to the Lionesses squad, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

The search for new U23 coaching staff is now underway, with the aim to continue the growth of the WU23 program in the seasons ahead.